آموزش کلمات انگلیسی Viral Marketing

Viral Marketing

Read and understand the passage . try to make your own sentences and talk about viral marketing

By Nik Peachey

When word of mouth turns to word of mouse.

On December 16, 1998 Iconocast gave the award for Internet marketing buzzword of the year to the term 'viral marketing', but what does it really mean? The concept itself was by no means new, businesses world-wide from the smallest corner shop to the biggest multinational had long relied on and benefited from it. Basically it isn't much different from word of mouth; for example someone buys your product, if they like it, they tell their friends how good it is. Then the friends go and buy the same product and like it and tell their friends and so on and so forth until you have reached a huge market without spending a single penny on advertising.

What is remarkable about 'viral marketing' though is the degree to which using the Internet has accelerated this process. A prime example of this, and one which is often sited as the first viral marketing campaign, is the huge growth of the free email provider Hotmail.

Hotmail was originally launched in 1996 and it grew faster than any other company in the history of the world. Within the first eighteen months of its launch it had already signed up over 12 million subscribers and continues to gain more than 100,000 subscribers every day.

So how is it done?

Dr. Ralph F. Wilson, E-Commerce Consultant wrote in Web Marketing Today, Issue 70, February 1, 2000, that there were 6 key elements to a successful viral marketing campaign:

1. You give away some form of free product or service

This may not seem like a very sound business practice as there is no immediate profit in giving something away for free, but viral marketing campaigns rely on patience. By giving something away for free you attract customers and once you have them using your product you have the opportunity to sell them other desirable things, not to mention the possibilities you have for generating revenue through advertising.


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