آموزش کلمات انگلیسی Viral Marketing 2

Viral Marketing

Read and understand the passage . try to make your own sentences and talk about viral marketing

By Nik Peachey

3. You are able to scale the campaign from small to large very rapidly

If your campaign is to be successful you must ensure that you can meet rapidly growing demand for you product or service. If demand exceeds your ability to supply then instead of growing it, your viral campaign will start to kill your business.

4. You identify and exploit common motivations and behaviours

Most people are driven by a desire to be loved or popular or even financially better off. These desires are part of what generates the huge amount of Internet communication each day. A successful viral marketing campaign will be able to build on these common motivations in some way.

5. You encourage people to spread the word among their existing networks

Most people have on average a network of some 10 to 12 close friends or family who they are in regular communication with. Added to this they often have a wider network of associates and casual or work contacts of tens perhaps even hundreds or thousands. A campaign that taps into this wider network will soon bring huge rewards.

6. You take advantage of others' resources

Some of the most successful campaigns try to position messages on other peoples programs. If they can put links on other people's websites or supply content to others which carries their message then they will soon find that other people are doing their marketing for them.

Viral marketing campaigns can achieve great success using all or only one or two of these key elements.

Does it work for everyone?

Sadly there are also some down sides to viral marketing. Not every product is going to be marketable through this method. It is best suited to low cost products that can easily be delivered and which are usually bought on impulse. An advertising campaign for something like a car is likely to be less successful as most people give a lot of thought and consideration to this form of purchase as it involves parting with large sums of money.

Recent figures also suggest that 50% of all email communications will soon be unwanted and largely unsolicited SPAM messages. With the growing tendency of viral marketing campaigners to offer financial incentives to those who are willing to pass their message on, there seems to be an ever growing possibility that what advertisers consider to be legitimate marketing will, to the unwilling consumer, soon start to seem like just more SPAM.

So will this be the death of viral marketing?

Well most experts seem to think not, but what is likely to happen is that we as consumers are likely to become more careful about what we click on and that advertisers will have to become more creative in their design of such campaigns. One other result of this might be that we find out how many email address books contain our address and how many real friends we have.


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